Industry pushes to improve visibility of home energy efficiency improvements

Everybody in real-estate knows the rap against “green” and energy efficiency improvements to existing homes: Owners can invest a fortune and save on utility bills, but when they’re going to market they often find it’s tough to obtain paybacks through higher prices on the homes.

Complicating the specific situation is the truth that many multiple listing services do not have “green fields” inside their listing formats to highlight energy efficiency improvements, so buyers that are potentially enthusiastic about high-performance homes can’t search for them effectively.

Builders routinely market new homes carrying Energy Star, HERS, LEED and National Green Building Standard certifications, and buyers in the United States recognize these as credible performance indicators. But purchasers of existing homes don’t have any standardized guidance.

This goes against the National Association of Realtors’ annual survey of homebuyers and sellers which consistently discovered that buyers worry about energy efficiency. The 2012 survey, as an example, reported that 87 percent of buyers surveyed said a home’s heating and cooling costs were “important” or “very important” in their mind, whatever the age of the house.

Energy efficient lighting and appliances are also viewed as major pluses, with roughly 70 percent of purchasers ranking them important or very important.

At Home Expo Gallery we will help you with all your questions, and help you identify the amount of green a house has, other than the paint. Give us a call now and let us know how we can help you.

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